← Full explainer ·

Metric Facts

PixelPress Pro mobile trial conversion · provisional
Headline
mobile trial conversion rate14.3%

Among PixelPress Pro mobile users whose first recorded trial started from 2 through 9 March 2026, 14.3% had a positive charge on days 0-14 after trial start.

CountedUsers who: users with at least one PixelPress Pro trial event on iOS or Android; each user is assigned their first recorded PixelPress Pro mobile trial date; the first recorded trial date is from 2 through 9 March 2026. n = 48,210
Clock startsEach user's clock starts on their first recorded PixelPress Pro mobile trial date.
Positive-charge windowDays 0–14 (outcome). Trial start day through day 14 after trial start. A charge on day 14 still counts.
What countsCounts a user if they had at least one charge above zero dollars in the window.
Combined asDivide users with a positive charge by all users in the implemented cohort.
Kind of claimDescribes a level. This number describes what happened in one group. It does not compare groups or explain why.
CompletenessThe latest first recorded trial start is 09 Mar 2026; its positive-charge window ends 23 Mar 2026. Data are complete through 17 Apr 2026, so every window is fully observed. This number should not move as more data arrive.
Before you repeat it

The SQL does not match the readout: it uses a 14-day parameter, includes starts on 9 March, and does not show the test-account or refund exclusions described in the README.

Caveats
  • ↓The saved SQL is not a 30-day metric
  • ↕The cohort end date differs
  • ↕Described exclusions are not visible in SQL
  • ◎The February comparison is not reproducible from these files
  • ±No uncertainty interval saved
Don't say
  • 14.3% is the 30-day trial conversion rate.
  • The new onboarding caused a 1.4-point lift.
  • The cohort is exactly 2-8 March.
  • Every trial start in the week is counted.
6 known gap(s) between description and code: Outcome window length; Cohort date range; Internal and test account exclusions; Refund exclusion; First trial versus any trial; Onboarding lift claim.
↑ may overstate · ↓ may understate · ± uncertainty understated · ↕ either way · ◎ limits scope. Owner: Growth analytics. Updated 2026-10-04. Data as of 2026-04-18. Sources: S1 README.md, S2 readout.md, S3 trial_conversion.sql, S4 conversion_summary.csv.